Hugh Hefner, Playboy Enterprises Inc.'s iconic founder, is offering to buy the shares of the media empire that he doesn't already own and take the company private in a deal that values the organization at $185 million.
Playboy announced the bid Monday, drawing a competing offer just a few hours later from the corporate parent of rival Penthouse magazine, FriendFinder Networks. FriendFinder CEO Marc Bell said Monday that his company will make a formal bid soon.
Based on the number of shares outstanding on April 30, Hefner's proposal offers $122.5 million, or $5.50 for each share the magnate doesn't already own. That's a nearly 40 percent premium above Friday's …
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