After immigrating to the U.S. from Russia to pursue the American dream, Boris Resnik created Optum Inc., a supply chain software company that delivered fulfillment solutions for clients such as Starbucks and Webvan. Since 1999, Resnik has been chairman and of Zmarket.com, a channel management solution provider for product suppliers.
Q. Will we see more outsourcing of e-commerce capabilities in the b-to-b sector?
A. Absolutely. Most of those companies that are moving into b-to-b e-commerce are not really equipped to do it as fast as the industry requires. It's very expensive, and they have to find staff. But it's not only the technology. You also will see …
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