Dr. Art Ulene Joins Jenny Craig Medical Advisory Board.

Jenny Craig Also Announces Plans to Develop and Market

Exclusive Line of Dietary Supplements With Dr. Ulene

LA JOLLA, Calif., Dec. 21 /PRNewswire/ -- Jenny Craig, Inc. (NYSE: JC) today announced that Dr. Art Ulene has joined its Medical Advisory Board and will work with the Company on formulating an exclusive line of vitamins, minerals, and herbal dietary supplements for sale on the Internet and in Jenny Craig Centres. Known to millions of television viewers as "America's Wellness Doctor" after nearly 20 years of appearances on NBC's TODAY show, Dr. Ulene serves as chairman of the Feeling Fine Co., which develops and distributes health information programs and nutritional supplements

"The addition of Dr. Ulene to Jenny Craig's Medical Advisory Board underscores our commitment to provide credible information to women on health and wellness and to ensure that our program materials continue to reflect the most current recommendations for weight management," said Phil Voluck, President and Chief Operating Officer for Jenny Craig. "Dr. Ulene's medical background along with his experience as an entrepreneur in the development and distribution of nutritional supplements will further enhance our efforts to become a respected provider of vitamins, minerals, and herbal supplements on the Internet and in our centres." The Company expects to begin marketing the new line of nutritional supplements in February 1999.

Consumers spent more than $12 billion on natural supplements last year -- nearly double the amount spent in 1994, and sales continue to grow at more than 10% a year. Given the growing popularity of electronic commerce -- which is projected to reach $350 billion by 2002 -- Voluck said the convenience of purchasing quality nutritional supplements via the Internet bodes well for the Company. "With many consumers taking such supplements to stave off disease and enhance their physical and psychological well-being, there's a strong link between their use and the services Jenny Craig provides," he said. "More and more women are searching for alternative solutions to improve their appearances and their health. Jenny Craig is already a leading choice among women seeking to lose weight. Now the Company is positioning itself to serve women as their leading source of information on nutrition, health and well-being. Offering a proprietary line of nutritional supplements specially formulated to address the unique health needs of women is our first step in achieving this objective. And we can think of no better person than 'America's Wellness Doctor' to help us do that."

In addition to working with Jenny Craig on formulating the new line of nutritional supplements, Dr. Ulene will join the Company's other Medical Advisory Board members in reviewing and approving program materials and offering input and guidance on the Company's weight management services and wellness programs. Comprised of health experts representing the fields of medicine, psychology, physiology, and nutrition, Jenny Craig's eight-member Medical Advisory Board also keeps the Company apprised of the latest developments in their respective fields.

"Joining Jenny Craig's Medical Advisory Board offers me a wonderful opportunity to contribute to the ongoing development of one of the nation's most recognized and respected weight management programs," said Dr. Ulene. "I'm particularly looking forward to working with Jenny Craig on developing a new line of nutritional supplements and utilizing the Internet as a new medium to promote public health. Jenny Craig and I share common views regarding the health and wellness of women, and by forging this partnership, I feel we can be more effective in our collective efforts to educate women and serve their needs, wants and desires throughout all stages of their lives."

Dr. Ulene is a Board-certified obstetrician/gynecologist and a Clinical Professor of Obstetrics and Gynecology at the University of Southern California School of Medicine. His special interest is the application of modern communications technology to health education.

Since 1975, Dr. Ulene has spearheaded the use of television to promote public health. His health reports appeared nationally on NBC's TODAY show for nearly 20 years. In addition, Dr. Ulene has worked with the American Medical Association to develop nationwide campaigns to promote healthful behavioral change. These campaigns have helped Americans deal with problems such as obesity, high blood cholesterol, headaches, back pain, and nicotine addiction. Dr. Ulene is the author of more than 50 books and home video/audio programs designed to promote good health. He is a member of the Board of Councilors of the Schools of Medicine and Pharmacy at the University of Southern California, and a member of the Board of Directors of the USC/Norris Comprehensive Cancer Center.

Founded in 1983, Jenny Craig, Inc. is one of the largest weight management service companies in the world. The Company offers a comprehensive weight management program that helps clients develop a healthy relationship with food, build an active lifestyle, and create a more balanced approach to living. The program includes personal, one-on-one consultations at centres located in the United States, Canada, Australia, New Zealand, and Puerto Rico. At September 30, 1998, the Company owned 643 Centres with an additional 138 Centres owned by franchisees.